Post by Andrea Fernandez Home Stager at To Market Design
FEEL
When I first walk into a home, I get a feel for the how it should be staged. Neighborhood, architecture, and finishes are immediate clues to how the home should be styled.
FUNCTION
After the general feel is determined, the function of each room should be obvious to a potential buyer. Buyers need to see the specific function of each space. Although I encourage creativity in almost everything, this is not the time to get creative. A dining room should be staged as a dining room, not a kid’s craft room.
FLOW
It’s one thing to use furniture as purely functional; it’s another thing to use furnishings to create flow. When placed correctly, furniture and accessories can create a path in a home that will entice people to “come in and relax”. Establishing a focal point in the room is a great way to start. Often flow can be the difference between a place feeling spacious or cluttered.
FLUFF
This is the fun part for designers. After the large pieces are placed to create function and flow, layers can be implemented to enhance the space and create the “wow” factor. Artwork and mirrors can be used to enhance lighting and draw a person into a room. Throws, pillows, lamps, books, plants etc. give the space depth and personality. These final touches are what give the buyer the ability to see the potential of the space and picture living in the home.
CONCERNING OCCUPIED SPACES
When working with an occupied space, the main thing to remember is: DECLUTTER, DEPERSONALIZE, and DEEP CLEAN. Then follow the formula for vacant staging.